Larry is officially Vice President & General Manager, MIC Events. He’s been in the industry for decades, serving as the vice president and publisher of Cycle World for 25 years, beginning in the late 70’s. He has a Charter Life Membership with the AMA, was the 2013 AMA Motorcyclist of the Year, and is the current chairman of the Pediatric Brain Tumor Foundation. His daughter, Ashley, has also been a fixture in the industry working for us here at Next Level since its inception. Her husband, Ben Schiermeyer, is the mechanic for Justin Bogel at JGRMX, so you could say Larry is very connected to the industry.